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“The right hairstyle can make a plain woman beautiful, and a beautiful woman unforgettable.”

Sophia Loren  

The global haircare market is now a multibillion-dollar industry that's expected to grow by USD 87 billion by 2023, from 69 billion USD in 2016. This is driven mostly by women who purchase a plethora of products ranging from shampoos, conditioners, pre-conditioning treatments, hairsprays, dyes, serums, oils, and newer products being developed.

Consumers nowadays are looking for products that are more natural, vegan, organic, eco-friendly, cruelty-free, and do not contain harmful ingredients. The demand for hair care products had completely changed consumer behavior which is geared towards consumers' individual needs as opposed to getting on a trip to the salons for hairstyle and hair care recommendations.

With plenty of options available in the market, we introduce Naturally Drenched’s Rebalance - a restorative pH Hair Treatment that provides your hair with extra nutrients to restore your hair’s pH and ensure hydration and shine. It’s packed in a very attractive and 100% recyclable aluminum bottle which is good for the environment.

Let’s dissect the great ingredients found in this product:

Papaya

In a 2018 study, a new compound isolated from fermented papaya showed a moderate antioxidant and a potent hair growth stimulating activity in vitro1. It’s no wonder that this ingredient is included in the product formulation.  

When your hair begins to dry, papaya is a good source of vitamins and antioxidants which helps bring it back to life with hydration. In addition to its hydrating effect, papaya can repair damaged hair fibers to achieve a beautiful and healthy mane. Its vitamin A and C contents, antioxidants, and essential minerals support healthy hair growth while giving it shine and softness. 

A review published in Biochimica et Biophysica Acta indicates that Vitamin A could have positive effects since it helps the scalp to produce the necessary sebum to nourish, protect and strengthen the hair. A 2021 study suggests that the dietary addition of Vitamin A can increase the hair follicle density and fur quality of heat-stressed Rex rabbits2. Furthermore, Vitamin A and its derivatives (retinoids) are critically important in the development and maintenance of multiple epithelial tissues, including skin, hair, and sebaceous glands, as shown by the detrimental effects of either vitamin A deficiency or toxicity.  

A comparative effect of silymarin and Vitamin C demonstrated that Vitamin C is more effective in the stimulation of dermal papillae in cell culture. The dermal papillae play a major role in the hair cycle and growth.

Coconut Oil

In a 2003 study, the findings indicate the strong impact that coconut oil application has on hair as compared to the application of both sunflower and mineral oils. Among the three oils, coconut oil was the only oil found to reduce the protein loss remarkably for both undamaged and damaged hair when used as a pre-wash and post-wash grooming product. Both sunflower and mineral oils do not help at all in reducing the protein loss from hair. This difference in results could arise from the composition of each of these oils. Coconut oil, being a triglyceride of lauric acid (principal fatty acid), has a high affinity for hair proteins and, because of its low molecular weight and straight linear chain, can penetrate inside the hair shaft. Mineral oil, being a hydrocarbon, has no affinity for proteins and therefore is not able to penetrate and yield better results. In the case of sunflower oil, although it’s a triglyceride of linoleic acid, because of its bulky structure due to the presence of double bonds, it does not penetrate the fiber, consequently resulting in no favorable impact on protein loss.

Coconut Oil contains essential fatty acids and antioxidants that could mitigate the negative effects of free radicals. Its topical application is said to decrease inflammation and exert an antifungal effect against the fungi that cause dandruff.

Bamboo Extract 

Bamboos are the fastest-growing plants in the world, and this quality of theirs has everything to do with their main compound – silica – a naturally occurring composite chemical. The plant can contain as much as 70 percent silica, and this is crucial for various reasons. One of the most important is its documented use in the beauty industry.

One study, while not focusing on silica alone, following the hair growth progress of females with alopecia. The supplement that women in the treatment group received was a proprietary blend of ingredients which includes silica. While the placebo group’s average hair density remained the same throughout the study, the treatment group showed significant improvements. Silica is known to play a key role in collagen formation. 

Other benefits of silica include:

Increase the volume of the hair 
Improve the density of the hair 
Make your hair stronger  
Eliminating the damaged skin cells on the scalp 
Promoting collagen production  
Adding shine to the hair

With these being said (benefits included), maybe it’s about time to include Naturally Drenched Rebalance in your hair care arsenal. Laden with extra nutrients to restore your hair’s pH and ensure hydration and shine. What more can you ask for? It’s worth a try as this product is your crowning glory’s ally!

 Shop Naturally Drenched here.