"I have very sensitive skin and my skin gets very rough during the hay fever season, but this lotion does not irritate my rough skin and cause pain or redness." — Yumiko I.
"The best toner ever. It moisturizes my skin perfectly. My pores are actually getting smaller! Nothing ever worked before. Love all their products." — Yukako T.
"I like the texture and the fact that I can use just a little quantity of clay to treat my skin." — Silvia N.
Goto Beauty believes in the Japanese philosophy of minimalism – simple rituals with proven formulations that give you long-term benefits. This brand transports you to a new level of self-care.
Reset, refresh, and rehydrate with their easy-to-use, alcohol-free products that are suitable for all skin types, but especially for oily skin.
Goto Beauty is a firm believer in the “less is more” attitude. Their set skin care regimen consists of their Foaming Clay Active Cleanser, Balancing & Hydrating Toner, and Face Moisturizer, giving you the most authentic and traditional Japanese beauty experience with their simplicity and functionality.
Goto Beauty is a Japanese vegan skincare brand that delivers straight-to-the-point beauty products.
Made to fit every lifestyle or condition, they’re an earth-conscious brand that focuses on protecting, renewing, and healing one’s skin health.
With time-tested and cruelty-free ingredients, Goto Beauty creates skincare to achieve healthier-looking skin and celebrate the beauty of taking the time to take care of ourselves.