There’s something magnetic about scent how it lingers, how it comforts, how it tells a story without saying a word. At Guava Smells, that story is personal. Rooted in intention, creativity, and self-care, founders Ryan and Noelle are building more than just a fragrance brand they’re crafting a reminder that beauty should feel like you.

We sat down with the duo behind Guava Smells to talk about daily rituals, creativity, and the journey that sparked it all.

The Story of how Guava Smells began 

Their journey started with a homemade scent from Noelle’s mom, sparking the idea of creating fragrances that are both thoughtful and accessible. “I used to borrow cologne from friends because affordable options were hard to find,” Ryan shares. “That memory stuck with me.”

Guava Smells stands out by focusing on gender neutral scents made for anyone and everyone. Each product is designed to be a personal ritual, not just a finishing touch. “Scent is self-expression,” Noelle says. “It’s a way to feel grounded, confident, and connected to yourself.”

Wellness Routines that Keep Them Grounded

When it comes to daily self-care rituals, Noelle and Ryan have their own ways of staying grounded.

For Ryan, self-care means movement. “When I go too long without playing sports or going to the gym, I feel off. It’s how I reset.”

Noelle prefers a gentler approach to her self-care routine. Her mornings are a blend of journaling, matcha, reading, and quiet moments that set the tone for the day. “Journaling is non-negotiable. It helps me process and stay connected to myself.”

Scent as a Self-Care Ritual

For both Ryan and Noelle, wearing fragrance is a daily act of mindfulness. Scent isn’t just about smelling good, it’s about feeling good. It’s part of how they show up for themselves.

“Something as simple as wearing a scent you love can shift your whole mood,” Noelle says. “Scent is deeply personal. It adds intention to your routine and helps you feel more grounded.”

Ryan shares that he can’t go a day without wearing fragrance. For him, scent is an extension of how he presents himself. “It boosts my confidence and sets the tone for my day,” he adds.

The Last Note

For founders, Noelle and Ryan, they hope Guava smells leave you feeling good about yourself without any hesitation. Through their fragrance brand, they encourage you to pause, reset, and care for yourself, whether it’s putting on your favorite scent or setting up your space.

Your rituals don’t have to take much time; it’s more about returning to yourself, even in the smallest moments.

Follow Guava Smells and find your personal scent.